MORE INFO
MORE INFO
EMBARK ON A JOURNEY
UNLIKE ANY OTHER
EMBARK ON A JOURNEY
UNLIKE ANY OTHER
When you travel with us, you become part of a voyage where every moment matters—to the land, its people, and to the stories waiting to be told. We believe that travel is a thread of connection to the earth we walk on and to the artisans whose stories we carry forward. When you travel with us, your presence becomes a lifeline of possibility. Your participation directly supports communities, families, and craftspeople—helping them pursue their passions, preserve their traditions, and share their extraordinary gifts with the world.
When you travel with us, you become part of a voyage where every moment matters—to the land, its people, and to the stories waiting to be told. We believe that travel is a thread of connection to the earth we walk on and to the artisans whose stories we carry forward. When you travel with us, your presence becomes a lifeline of possibility. Your participation directly supports communities, families, and craftspeople—helping them pursue their passions, preserve their traditions, and share their extraordinary gifts with the world.
" In the last decade, we have seen a new conversation around craft—not just as something you make with your hands, but as being about ethics, human conditions, and local labor. It’s more than a product: it’s a value system. "
" In the last decade, we have seen a new conversation around craft—not just as something you make with your hands, but as being about ethics, human conditions, and local labor. It’s more than a product: it’s a value system. "
— Izaskun Chinchilla
Designer
— Izaskun Chinchilla
Designer
WHAT YOU'LL EXPERIENCE
WHAT YOU'LL EXPERIENCE
Local
Artisans
Textile
Suppliers
Boutique
Manufacturers
Fine
Dining
5-Star Luxury
Accommodation
Field
Excursions
" Sourcing Africa delivered a truly unforgettable experience. From beautifully curated artisan visits and exceptional design discoveries to a safari that exceeded all expectations, every detail was handled with care and excellence. The accommodations, travel, and dining were consistently five-star, and the access to extraordinary artists and craftspeople made this both a productive and deeply inspiring working trip. The landscapes, the light, and the warmth of the experience left a lasting impression—and I would go again without hesitation."
" Sourcing Africa delivered a truly unforgettable experience. From beautifully curated artisan visits and exceptional design discoveries to a safari that exceeded all expectations, every detail was handled with care and excellence. The accommodations, travel, and dining were consistently five-star, and the access to extraordinary artists and craftspeople made this both a productive and deeply inspiring working trip. The landscapes, the light, and the warmth of the experience left a lasting impression—and I would go again without hesitation."
–Corinne Brown
–Corinne Brown
–Corinne Brown
Brown Design Group, ASID
Brown Design Group, ASID
Brown Design Group, ASID
MEET THE PARTNERS
MEET THE PARTNERS
Bruce MacDonald
Principal Founder
USA
Helen Johns
Principal Founder
South Africa
Barbara Van Metzinger
Chief Financial Architect
South Africa
We first began by telling compelling stories, and understanding that to do so, you must become part of the narrative, in the very settings you create, you breathe the culture, imbue the values, and shape the retelling of the places that inspired them—this instinct guides us in everything we do. Through creative direction, editorial relationships, and a 360° approach to storytelling, we capture unknown artisans and bring their brilliance to light.
Helen began her career in front of the camera, mastering mood, movement, and the alchemy of presence. Her talents evolved into curating exceptional events, building relationships with international clients, hosting intimate dinners, launches, and planning exclusive travel programs that embody elegance with cultural depth. Her artistry in hospitality and my world in design aligned naturally, creating experiences shaped by heritage, sensitivity, and beauty.
Barbara Van Metzinger, our head of finance, brings structure, clarity, and unwavering stewardship through her contribution, we ensure our purpose remains centered on the guests we serve and the artisans we champion.
This is Sourcing Africa: more than product, more than travel—
a constellation of value, connection, and human artistry.
—Bruce A. Macdonald
We first began by telling compelling stories, and understanding that to do so, you must become part of the narrative, in the very settings you create, you breathe the culture, imbue the values, and shape the retelling of the places that inspired them—this instinct guides us in everything we do. Through creative direction, editorial relationships, and a 360° approach to storytelling, we capture unknown artisans and bring their brilliance to light.
Helen began her career in front of the camera, mastering mood, movement, and the alchemy of presence. Her talents evolved into curating exceptional events, building relationships with international clients, hosting intimate dinners, launches, and planning exclusive travel programs that embody elegance with cultural depth. Her artistry in hospitality and my world in design aligned naturally, creating experiences shaped by heritage, sensitivity, and beauty.
Barbara Van Metzinger, our head of finance, brings structure, clarity, and unwavering stewardship through her contribution, we ensure our purpose remains centered on the guests we serve and the artisans we champion.
This is Sourcing Africa: more than product, more than travel—
a constellation of value, connection, and human artistry.
—Bruce A. Macdonald
MEET THE TEAM
MEET THE TEAM
Joanne Mason
Lead Curator
South Africa
J. James
Brand Design Lead
USA
Ryan Copeland
Lead Technologist
USA
Joanne (“Jo”) Mason plays a deeply valued and personal role within Sourcing Africa. She works closely alongside our founding leadership team—Bruce, Barbara, and especially Helen, our Director of Destination Experiences and Co-Founder—helping bring together the planning, coordination, and delivery of our journeys in a thoughtful, calm, and genuinely human way. Joe is an important part of how we shape each experience, supporting the flow of logistics, the emotional feel of our itineraries, and the personal connections we build with our guests, always bringing warmth, sensitivity, and grounded professionalism to everything she does.
Jeff serves as a true brand gatekeeper—storyteller, director, and editor—shaping every frame, narrative, and visual moment with purpose. He weaves copy, imagery, place, and artisan vision into experiences that attract and inspire the full spectrum of people we encounter, enriching the soul and values of our company. His work reminds us that exceptional craftsmanship isn’t just contemporary; it is future history—destined to be archived, celebrated, and remembered like art in a museum. This aligns beautifully with Joanne’s curatorial eye, ensuring every artisan we champion reflects our ethics, our spirit, and our belief in design as something collectible, meaningful, and enduring.
Ryan is a seasoned Product Designer driven by a genuine passion for elevating enterprise products through purposeful, human-centered design. He transforms complex workflows into intuitive experiences that inspire engagement, accelerate decisions, and fuel measurable business growth. Shaped by his experience in the heart of America’s automotive capital, Ryan understands how powerful design systems—supported by strong backend architecture—can make user experiences effortless and commercially impactful. A relentless explorer and problem-solver, he breaks systems open to understand them, uncovers new opportunities for innovation, and bridges the wisdom of the past with the promise of the future. Ryan thinks holistically—crafting meaningful story arcs across the user journey while aligning every decision with business strategy, brand value, and real-world impact. At Sourcing Africa, this ability to fuse technology, design, and purpose speaks directly to our tribe: people who value depth, functionality, and soulful innovation.
Joanne (“Jo”) Mason plays a deeply valued and personal role within Sourcing Africa. She works closely alongside our founding leadership team—Bruce, Barbara, and especially Helen, our Director of Destination Experiences and Co-Founder—helping bring together the planning, coordination, and delivery of our journeys in a thoughtful, calm, and genuinely human way. Joe is an important part of how we shape each experience, supporting the flow of logistics, the emotional feel of our itineraries, and the personal connections we build with our guests, always bringing warmth, sensitivity, and grounded professionalism to everything she does.
Jeff serves as a true brand gatekeeper—storyteller, director, and editor—shaping every frame, narrative, and visual moment with purpose. He weaves copy, imagery, place, and artisan vision into experiences that attract and inspire the full spectrum of people we encounter, enriching the soul and values of our company. His work reminds us that exceptional craftsmanship isn’t just contemporary; it is future history—destined to be archived, celebrated, and remembered like art in a museum. This aligns beautifully with Joanne’s curatorial eye, ensuring every artisan we champion reflects our ethics, our spirit, and our belief in design as something collectible, meaningful, and enduring.
Ryan is a seasoned Product Designer driven by a genuine passion for elevating enterprise products through purposeful, human-centered design. He transforms complex workflows into intuitive experiences that inspire engagement, accelerate decisions, and fuel measurable business growth. Shaped by his experience in the heart of America’s automotive capital, Ryan understands how powerful design systems—supported by strong backend architecture—can make user experiences effortless and commercially impactful. A relentless explorer and problem-solver, he breaks systems open to understand them, uncovers new opportunities for innovation, and bridges the wisdom of the past with the promise of the future. Ryan thinks holistically—crafting meaningful story arcs across the user journey while aligning every decision with business strategy, brand value, and real-world impact. At Sourcing Africa, this ability to fuse technology, design, and purpose speaks directly to our tribe: people who value depth, functionality, and soulful innovation.
OUR COMMITMENT
TO ARTISANS
OUR COMMITMENT
TO ARTISANS
Our commitment to the arts goes beyond meeting an artisan and simply admiring their work. It’s about honoring the person, their character, and the finely tuned threads of their life that weave the tapestry of every handcrafted piece. Whether it’s metal, mohair, sisal, porcelain, clay, or any of the countless mediums shaped by human hands, we recognize that the true source of inspiration begins within the maker. Our purpose is to ensure that these voices and their stories are carried forward, celebrated, and woven into the global narrative of design and humanity.
" Working with artisans transforms you—they reveal possibilities you didn’t know existed. "
" Working with artisans transforms you—they reveal possibilities you didn’t know existed. "
–Bruce MacDonald
–Bruce MacDonald
Co-Founder
Co-Founder
OUR COMMITMENT TO
CONSERVATION
OUR COMMITMENT TO
CONSERVATION
At Sourcing Africa, conservation is woven into our identity. We collaborate with lodges and partners who practice effective protective management, support wildlife-law enforcement, and uphold the guardianship of wild lands. Our journeys immerse guests not only in craft and culture, but also in the living beauty of Africa’s wild spaces. By bringing travelers into these environments—staying at exceptional lodges, meeting the people who protect these lands, and witnessing firsthand the richness of wildlife—we create deeper understanding and meaningful connection.
Elephant sighting at mFulaWozi Wilderness Game Preserve in the heart of KwaZulu-Natal’s Zululand. As one of the last havens of large numbers of ungulates and the predators they support, this reserve is one of the most important conservation areas in South Africa.
